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OneIMS Labs · Field notes on AI search

A working playbook for winning answer engines.

Field reports, teardowns and training on how B2B and manufacturing brands earn citations inside ChatGPT, Perplexity and Google AI Overviews.

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This week in Labs

Three pieces worth your full attention

Curated by the OneIMS strategy team. New drops every Tuesday and Friday.

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Editor’s pick AEO

10 Common Web Design Mistakes and How to Avoid Them

TL;DR We rewrote 12 B2B service pages with four “answer-first” blocks and tracked 80 prompts for 41 days. LLM citations rose +184% vs. a matched control — a 7.4× share-of-voice swing. The 50-word answer block alone ...

22 min read Jun 24
AEO

How AI Is Transforming Digital Marketing Strategies

22 min read · By Samuel Thimothy
AEO

Why Website Performance Matters More Than Ever

22 min read · By Samuel Thimothy
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Recent from the Labs

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The AEO Experiment · Vol. 04 · Day 41

A 12-month, in-public experiment on AI visibility

We pick a hypothesis, run it on real brand pages, and publish what we measure — including the things that didn’t work. Here’s the current scoreboard.

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+184%
LLM citations
vs. control group, 41 days in
7.4×
Share of voice lift
across 80 tracked prompts
38%
Category dominance
on Perplexity within 90 days
3
Hypotheses disproven
things we publicly walked back
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